In an effort to support our network of authorized Resellers, Violife has established the following Distribution and Ecommerce Policy.
1) Minimum Advertised Price for any Violife product may not be less than the current Manufacturer’s Suggested Retail Price (MSRP) as published on the Violife price sheet. MAP pricing is established by Violife and may be adjusted by Violife at its sole discretion.
a) Violife’s MAP Policy applies to all advertisements of Violife Products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as Internet sites, social media sites, apps, or any other electronic media.
2) Reseller and Reseller’s customers, subsidiaries, related parties, etc. shall not promote, market, advertise, offer to sell or sell any product on or through any online marketplace or auction service (e.g., eBay, Amazon Marketplace or like websites) or any website except their own proprietary website, except by written consent by Violife in advance. Violife reserves the right to withdraw its consent at any time.
a) Website features such as “click for price”, automated “bounce-back” pricing e-mails, pre-formatted e-mail responses, forms, and automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the dealer (rather than by the customer) and thereby constitute “advertising” under this MAP Policy.
3) Reseller understands that failure to comply with this policy may result in legal action, in which case Reseller agrees to indemnify Violife for all liability, and full restitution of damages and expenses (including reasonable attorneys' fees and expenses) that Violife may incur arising out of legal claims to settle obligation by the reseller under this agreement.
4) MAP will be updated periodically and by agreeing to the current agreement, Reseller agrees to any subsequent updates which shall be posted on Viotrade.com.
At the sole discretion of Violife, failure to comply with both MAP and Ecommerce Policy may result in the immediate loss of your authorization to resell Violife products.